What we do

Vivid Meaning works with organisations on all their brand communication needs.

In brand strategy sessions, clients define their brand purpose, identity and tone of voice. Writing workshops equip teams with the tools, strategies and confidence to write for the web. We develop creative concepts and content in line with your brand identity. And localise your website, app or ad campaign for international audiences.

At the heart of everything lies crisp brand messaging that’s vivid in meaning and can be used consistently across all channels, touchpoints and markets.

What we do

Vivid Meaning works with organisations on all their brand communication needs.

In brand strategy sessions, clients define their brand purpose, identity and tone of voice. Writing workshops equip teams with the tools, strategies and confidence to write for the web. We develop creative concepts and content in line with your brand identity. And localise your website, app or ad campaign for international audiences.

At the heart of everything lies crisp brand messaging that’s vivid in meaning and can be used consistently across all channels, touchpoints and markets.

Clare did a stellar job in helping to set the pillars of our branding strategy (…) Startup founders: I would highly recommend Clare to help get the foundation right (…)
Marco Botticelli, Co-founder and CEO - OPIÑON

Vivid Meaning were a true pleasure to work with – efficient, conscientious, and reliable. We were so impressed with their attention to detail and the respectful way they treated our words.

Sinead Keane, Communications & Advocacy Manager - BeLongTo Youth Services

Clare has always delivered top-quality results on time and is a pleasure to work with. She is detail-oriented, creative and organised. We highly recommend her services!

Jeanette Mooney, NATIVES

Who we are

From Vivid Meaning founder Clare:

As an avid language learner, I’ve found it’s all too easy for tone or message to come across differently than intended in another language. The same can happen in our own language if we don’t feel confident in our writing skills or ability to communicate in our company tone of voice. A love of the shades and tones of language, communicating across cultures, and helping passionate organisations thrive led me to set up Vivid Meaning.

Creating or translating content without first deciding what their brand stands for means organisations don’t communicate their unique story as vividly as they could. So, for me an ideal project starts in workshops, defining brand values and strategy before even considering content. Next, I develop content for websites, app and campaigns in English or do workshops with in-house writing teams. And last, but never ever least, I combine forces with a select team of creative linguists who localise content for markets around the world.


Who we are

From Vivid Meaning founder Clare:

As an avid language learner, I’ve found it’s all too easy for tone or message to come across differently than intended in another language. The same can happen in our own language if we feel don’t feel confident in our writing skills or ability to communicate in our company tone of voice. A love of clear, compelling writing, communicating across cultures, and helping brands thrive with the right words and strategy led me to set up Vivid Meaning.

Creating or translating content without first deciding what their brand stands for means organisations don’t communicate their unique story as vividly as they could be doing. So, I love a project that starts in workshops, defining brand values and strategy before even considering content. Next, I develop content for websites, app and campaigns in English or do workshops with in-house writing teams. And last, but never ever least, I combine forces with a passionate group of creative linguists to localise it for multiple regions.

Clare transformed our brand and turned our thoughts and passions into wording that we could never have done ourselves (…) Clare listened to everything we said and produced work that literally overwhelmed us (…)

Claire Griffiths, Director at Sea CBD
Clare helped me to define the vision, mission and values of NCBE (…) The result of the workshops and coaching sessions have had a profound effect on the direction of the business (…)
Neil Collins, Founder and Director of Neil Collins Business English

Clare hat meinen Websitetext sehr sorgfältig und mit Fachkenntnis übersetzt. Ich bin super zufrieden und würde immer wieder mit Ihr zusammenarbeiten. Außerdem ist der Kontakt sehr nett.

Christine Kikisch, Nutritional therapist and founder of MUC

Brand strategy

With the right brand architecture in place, teams communicate in a unified voice. Using the right words to represent your brand clearly and consistently across all channels.

In group or one-to-one sessions, we explore your brand DNA. From vision to values and tone of voice, we tie down what sets you apart and develop brand guidelines so it comes across vividly in every sentence.

For a full list of brand elements covered and a tailored proposal, contact: hello@vividmeaning.com

Brand strategy

With the right brand architecture in place, teams communicate in a unified voice. Using the right words to represent your brand clearly and consistently across all channels.

In group or one-to-one sessions, we explore your brand DNA. From vision to values and tone of voice, we tie down what sets you apart and develop brand guidelines so it comes across vividly in every sentence.

For a full list of brand elements covered and a tailored proposal, contact: hello@vividmeaning.com

Writing for the Web

Newsletters, pitch decks and emails should chime with each other. For a vivid brand message that resonates, it’s vital that team members tell the same story and use your company tone of voice with confidence. In hands-on workshops, Clare helps teams write engaging texts that are clear, creative and always on brand.

Writing for the Web

Newsletters, pitch decks and emails should chime with each other. For a vivid brand message that resonates, it’s vital that team members tell the same story and use your company tone of voice with confidence. In hands-on workshops, Clare helps teams write engaging texts that are clear, creative and always on brand.

Creative Translation

Share your product or service with a global audience. Clare works with a team of creative translators who love to localise web and app copy, ad campaigns, taglines and more. We also offer advice on using company and product names abroad as well as on how to make the internationalisation and localisation process go smoothly.

Creative Translation

Share your product or service with a global audience. Clare works with a team of creative translators who love to localise web and app copy, ad campaigns, taglines and more. We also offer advice on using company and product names abroad as well as on how to make the internationalisation and localisation process go smoothly.

Content Design

When you need to word your website or app, develop concepts or copy for a campaign, or create a powerful tagline, Clare brings your brand to life through words and stories. Existing copy can be edited and updated or we can start from scratch. With the help of tone of voice guidelines, the words you use and their shades of meaning will always reflect your brand identity and appeal to the desired audience.

Content Design

When you need to word your website or app, develop concepts or copy for a campaign, or create a powerful tagline, Clare brings your brand to life through words and stories. Existing copy can be edited and updated or we can start from scratch. With the help of tone of voice guidelines, the words you use and their shades of meaning will always reflect your brand identity and appeal to the desired audience.

Testimonials

Clare is a dedicated, thoughtful and skilled mentor to our portfolio of tech for good startups at Bethnal Green Ventures. Over the past 5 years, Clare has provided deep and meaningful pitch training to many of our teams, helping them to build clear and concise messaging, and to use language which is accessible to a diverse set of audiences.

Clare has coached our startups in brand and website development, and has provided executive coaching to one of our talented CEO’s. Clare’s support has been invaluable to our portfolio, and we’d recommend her to any startup who is looking for support in communication, branding and language

We recently commissioned Clare to write a series of blog posts for our website. Clare responded to the brief with creativity and sensitivity taking on board what we wanted and suggesting options to maximise the impact of the finished articles. Following a short briefing meeting Clare was able to quickly understand the issues we wanted to communicate as well as the outcome we needed.

Clare was able to adapt her writing style to match our tone of voice meaning that editing on our side was minimal. Clare is easy to work with, met all our deadlines, kept us informed of her progress throughout the project and provided us with a blog series which will have a big impact.

Clare and the team of creative translators at Vivid Meaning have worked on a number of transcreation projects for Hodes (now Symphony Talent) involving multiple languages. Most recently, they localised a 12,000 word website in English along with blog posts amounting to 15,000 words for the French-speaking market in Canada. Featuring numerous headlines, taglines and calls to action, translating the copy required a creative approach and thorough market knowledge.

Throughout the project, Clare and team were highly flexible, professional, and demonstrated a keen attention to detail. They were always quick to respond to emails and made every effort to keep things running smoothly, which is particularly important in a project of this size. Working with the newly created branding guidelines, the Vivid Meaning team made sure messaging was on brand and in line with the new tone of voice. There were 2 creative translators on the project plus a project manager for quality assurance purposes.

We were truly happy with how the project went and would happily recommend Vivid Meaning for creative translation projects. We look forward to working together with the team soon again.

Clare has worked on a number of translation, copywriting and copyediting projects for Neil Collins, Business English, including projects with an AI company specialising in services for the hotel and restaurant industry, a high-end bicycle manufacturer and an international consultancy firm.

All these companies are German and the texts were written in English by German speakers, so they required translation and copywriting skills. Not only has Clare edited and rewritten documents in a style that paid close attention to the German originals, she has also managed to add a layer of accessible sophistication that our clients have been very impressed with. Clare has adapted and localised the texts so that the style and format were suitable for marketing materials in English and were in line with current trends. (…) In addition, Clare guaranteed that the brand personality and tone of voice came across clearly in the English texts.

Clare is extremely professional and works to the highest of standards. She is continuously creative, has a great eye for detail and works in a very organised and efficient way. She is always friendly, positive and supportive to everyone working on the project. (…) Finally, Clare has a strong knowledge of the cultural differences between Germany and the UK which always proves invaluable when working with German clients who need to market themselves effectively to the UK and other international markets.

We worked with Clare over a course of 6 months. We revamped our values, mission, tone of voice and website to further enhance our business communications. Clare is extremely easy to work with, professional, and goes above and beyond to meet our needs.

Clare brought so many skills to the table, challenging us to think differently and deeper about our product, brand and business. Her work helped us grow in confidence and produced some sleek copywriting for internal & external communications.

Clare really helped us to align on what our Makerversity voice was. Through fun and engaging workshops she helped us tease out where we believe our values lie and helped fine tune our grammar and structure through best practice.

Clare is incredibly positive, bright and engaging and we continue to work with her today. We also invited her back to run sessions with our Makerversity members!

Clare helped me rewrite my About page and the end result is just as how I wanted it. It’s very well
written, engaging, and covers everything I need to convey. Clare is always very quick at responding and keeping me updated. She’s very professional and the whole process was focussed and efficient.

Before developing my new website, I knew I needed to define my brand identity and tone of voice, so I approached  Clare/Vivid Meaning. Through one-to-one consultancy sessions and online collaboration, we tied down the Lucas Vogt Medical Linguist brand proposition, tone of voice, audience groups, and
messaging pillars. Clare drew up branding guidelines to ensure the brand message comes across clearly and consistently. She then created a tagline that really fit, along with copy for my website, CV, LinkedIn profile and ads.

The new brand messaging helped my business grow by allowing me to tap into a whole new client base. I also went from having a vague idea of what my brand was about to having a clearly defined brand identity along with very helpful branding guidelines. This made marketing myself and my services much easier, and the outcomes were way more effective. Clare was great to work with – she’s highly creative, efficient, and will find the tone that matches your brand. I strongly recommend businesses hire Clare/Vivid Meaning when they want to attract a new client base, clarify what their brand stands for, and/or have copy written in a tone and style that truly reflects their brand. Thanks Clare!

Clare did a stellar job in helping to set the pillars of our branding strategy – she also worked on various copy elements we used both within our product and marketing messaging. The framework Clare used for branding enabled many building components of the proposition, and helped us define core values and tone of voice in an effective manner.

Startup founders: I would highly recommend Clare to help get the foundation right. The sooner you go through the exercise, the better the copywriting output you’ll be able to produce.

Clare was recommended to us as a reliable and astute copywriter and brand messaging specialist when we were looking for an expert to rebuild our website. She created copy for our new website that was clear, appealing and concise, drawing on a draft version of the copy and staying true to the concepts we had envisioned around our brand. Crucially, she simplified some of the technical language and adjusted the tone so it was in line with how we wanted to speak to our audience groups.

The process was a collaborative one and Clare made some helpful suggestions on the website layout to highlight key copy elements. She also developed multiple versions of our strapline, as well as vision and mission statements. Another crucial task she helped us with was a reworking of our values, so that they better represented our brand. Clare was very thorough in making final refinements and revisions to the copy so it fit seamlessly with the website design. She is an absolute joy to work with and has shown herself to be a creative and empathetic collaborator. We would warmly recommend her to anyone seeking a copywriter and brand messaging specialist, and would not hesitate to work with her again.

Dr Katerina Spranger, CEO at Oxford Heartbeat
It’s been an absolute pleasure to work with Clare and we’re very fortunate to have met her at the early stages of our business start-up.  Clare transformed our brand and turned our thoughts and passions into wording that we could never have done ourselves.  She created the SeaCBD Tone of Voice Guide, crafted
our master brand story, helped clarify our brand purpose, and developed our website copy. Clare listened to everything we said, understood our brief and produced work that literally overwhelmed us.

I highly recommend Clare – we feel so honoured to have Clare as part of our business and will continue to work with her on all future projects.  Clare makes everything so easy, she responds to everything with a sense of urgency, delivers on time, has a meticulous eye for detail and most importantly of all, Clare has a natural flair for what she does and cares about her clients, which really does show in her work.

Claire Griffiths, Director at Sea CBD

Clare helped me to define the vision, mission and values of NCBE. She guided me through a process which clearly illuminated our strengths and USP. The result of the workshops and coaching sessions have had a profound effect on the direction of the business. (…) Clare is extremely professional and works to the highest of standards. She is highly creative and works in a very organised and efficient way. She is well able to dive deep into the everyday workings of a small business, analyse where problems lie and unearth solutions to those problems. Her insights and continued support gave me the courage to make radical but necessary changes to future proof the business. I would highly recommend Clare to any business owner or senior manager who is struggling to resolve strategic issues with their business or team and needs a consultant and coach to walk them through a process which will result in a road map to a more successful future.

Vivid Meaning looked after the translation and localisation of a global marketing campaign. The campaign involved the translation of texts for different media such as web banners, print ads and brochures. Creative translation of slogans and headlines was a key part of the project, as was adapting ad style and language to the culture of each individual target market. The team at Vivid Meaning demonstrated in-depth knowledge of international markets, as well as strong language and cross-cultural expertise. Tight deadlines were always met, emails promptly responded to and interaction was always very pleasant and professional. We would highly recommend the team at Vivid Meaning. 

To find out more about how Vivid Meaning can help with your brand communications, please get in touch.

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For more information about Vivid Meaning’s services and how they can be tailored to meet your needs, please get in touch.